Prepares students to create an effective public relations campaign that includes writing media releases, "pitch" letters, public service announcements, managing media outlets, coordinating mailings, and designing leaflets and posters, as well as setting up a news
conference. Special attention is given to in-house public relations duties for corporate and non-profit entities.
Information about and practice in copy editing for newspapers, magazines, and websites with attention to accuracy, style, and organization. Introduction to a career as a copy editor as well as professional development for writers and working editors.
The writer-editor relationship, and ways to keep it healthy, is emphasized throughout the course.
Fundamentals in feature writing for magazines and newspapers with special emphasis on profile and interpretive news features. This course provides practical experience in interview and in-depth research techniques. Training in how to write a freelance story for publication.
The courses focuses on techniques of newspaper reporting, developing and writing a news story, training in information gathering and interviewing sources. It also examines career opportunities in the industry. CSU/CAN
Introduction to modern mass communication, with an emphasis on the development of the news media, analysis of the credibility of the media and its impact on daily life. CSU/UC/CAN