Day-to-day functions and operations of the real estate broker and salesperson, including listing, prospecting, advertising, marketing, financing, sales techniques, escrow, ethics, and compliance with state and federal regulations.
Fundamental real estate course covering the basic laws and principles of California real estate; provides background and terminology necessary for advanced study in specialized courses. Designed to assist those preparing for the California state real estate salesperson licensing examination.
Basic methods and techniques of real estate escrow procedures including legal responsibilities of individuals engaged in escrow work. Types of instruments used on the job and their preparation, closing statements, disbursements of funds, proration calculations, public and ethical responsibilities.
This course covers the fundamentals of social media strategies, branding, target persona creation, and content development. Students will learn to craft, execute, and assess marketing campaigns across key platforms such as Facebook, Instagram, and YouTube. Through hands-on experience, participants will master optimizing social media for business startups and growth. Upon completion, students will be proficient in building and promoting brands across various social media platforms.
Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
Students will learn concepts, strategies, and models to help improve communication skills. This course encompasses topics such as cultural diversity, critical thinking, ethical communication, listening skills, communicating in managerial and leadership roles, managing conflicts, communicating in teams and groups, technology in communication, and public presentations. Students will understand the importance of effective communication in the workplace.
This course focuses on human resources management principles and techniques, including recruiting, job performance, employee development, career management, discipline, labor relations, and employment law; also sexual harassment, health issues in the workplace, discrimination, Americans with Disabilities Act, downsizing, managing a diverse workforce, and governmental regulations.
A beginning level keyboarding course designed to build effective keyboarding skills with an emphasis on building correct touch-typing techniques for alphanumeric, symbol, and punctuation keys. A foundation for keyboarding speed and accuracy is developed and proofreader's marks are introduced. Successful completion of this class results in a minimum keyboarding speed of 20 net words per minute on a five-minute timed writing with 90% accuracy.
Introduction to the concepts and skills required for using computer applications for business. Includes fundamental concepts of hardware, the operating system, and the most frequently used office applications: word processing, electronic spreadsheet, database management, presentations, web browsers, and email.
Basic behaviors, etiquette, and protocol for successful performance in a professional workplace. Essential skills include effective communication, problem-solving and decision-making, positive attitude, taking initiative, and teamwork and collaboration.